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May Boardroom Invitation

John Whiting · Last Updated March 1, 2026
John Whiting · Last Updated July 18, 2025
[10 Seats Available. Applications close 11:59pm Thursday, April 30, 2026]
Prices Increasing 25% on March 1, 2026. If selected, you'll lock in current pricing for life as long as you're an active member.

Chris Guyatt · Last Updated August 6, 2026

[5 Seats Available. Applications close 11:59pm Monday, August 31, 2026]

Prices Increasing 25% on March 1, 2026. If selected, you'll lock in current pricing for life as long as you're an active member.

I'm Going To Work With Five Contractors to Win Their First Controls Project Within 90 Days

...Without Hiring New Staff Or Subbing It Out To Expensive Specialists

My goal is simple:

  • Help you win your first project inside 90 days.

  • ​Help you deliver six figures of controls work inside 12 months.

  • ​Then you do it without me by the end of the year.

The types of projects I can help you with:

  • BMS

  • Industrial

  • ​Smart home

By the end of our time working together you'll have:

  • The technical & commercial skills to deliver the work.

  • The increased margin to go with it.

  • ​The recurring maintenance contracts that pay every month.

I've spent eight years in the controls industry delivering projects from £50k smart home installations, to £120k BMS jobs, to £1.5m industrial controls contracts.

So far, 500+ electricians, engineers and contractors have come through my programmes. A number of those contractors have gone on to win and deliver their own controls projects.

Those are the ones this is built for.

Contractors like…

Gavin · Gibson & Goold · Commercial heating

He was calling in a BMS subcontractor for every fault on site. Since then he's delivered a £15k school and several £7k plant rooms. A £75k biomass controls package is next.

Howard · Stealth Controls · Electrical & HVAC

He passed on a £100k controls project because he wasn't confident doing the controls. They now deliver BMS and controls in-house, with £3m of controls work in the pipeline.

Matt · Hydroclear · Industrial water processing

He was subbing out specifying, design, panel builds and commissioning, at a 50% markup. Now he does all of it in-house and that 50% markup goes straight to their bottom line.

Graham · EMEC · Renewable energy

Was an employed engineer. He started a controls business on the side, went full time, and now has to turn down work and clears £7k profit just from the panel builds alone.

Different corners of the industry. Same skills, same delivery method, same systems.

Now...

There's no salesman here, no discovery call and no pitch. My reputation is the only thing selling this, which means the fastest way to wreck it is taking on someone I can't help.

So I'm only working with five contractors. Five is the number I can support properly, past that I'd be spread too thin.

If I don't think I can help you get a project delivered, I'll tell you.

This won't work for you if you…

  • Haven't got the client base. Every job we work on comes from your own book. Clients you already look after, and jobs already in your pipeline.

  • Want a certificate. In eight years of delivering controls projects, no client has ever asked to see one. I don't issue them.

  • Want it done for you. I'll stand next to you, not in front of you. I'll come to your site if you want me there, but the job stays yours and so does the client.

  • Plan to send someone else. As the business owner you need to understand controls well enough to spec it, price it and talk to clients. Your engineers can learn from you later.

  • Can't protect the time. Three hours a week whilst learning the technical, and a day in person every six weeks to work through the business side with the rest of the group.

But if you…

  • Run an established electrical, mechanical, heating or engineering business

  • Have clients who already trust you

  • Have handed controls work to somebody else, or turned it down

  • Are tired of competing on price, and want to specialise into work with better margin

  • Want the whole project rather than just the installation and the recurring income from service contracts after it

This would be a perfect fit for you.

So what actually is this…

We uncover the controls opportunities in your existing client base and in the jobs already in your pipeline.

I teach you the technical side first, then the commercial: how to specify it, price it profitably, and win it.

Then I work alongside you as your fractional controls department: checking your documentation before it goes out, or working with you on the project if you need me.

I'm personally selecting a handful of online coaches to hit consistent $50-100k/m profit in 2025

...and turn that profit into actual wealth in your bank account

Our goal is simple: To get you to consistent $50-100k/m take home profit without stress.
  • Peace of Mind Every Day
  • ​A business that runs itself
  • ​Consistent $50-100k/m profit every month
And that’s without working harder or doing a complete overhaul of your entire business.


Clarity, control & the freedom you started your business for in the first place.


I’ve scaled 3 online businesses past 7 figures & sold one of them in 2019. 


I’ve helped over 1,000 online coaches unlock their next level including some of the biggest names in the industry like Brandon Carter, Dan Henry, Ravi Abuvala, Eli Wilde, Elliott Hulse, Justin Saunders, Victoria Kennedy & Casey Shipp…

// 01

May Boardroom Invitation

John Whiting · Last Updated March 1, 2026
John Whiting · Last Updated July 18, 2025
[10 Seats Available. Applications close 11:59pm Thursday, April 30, 2026]
Prices Increasing 25% on March 1, 2026. If selected, you'll lock in current pricing for life as long as you're an active member.

I'm personally selecting a handful of online coaches to hit consistent $50-100k/m profit in 2025

...and turn that profit into actual wealth in your bank account

Our goal is simple: To get you to consistent $50-100k/m take home profit without stress.
  • Peace of Mind Every Day
  • ​A business that runs itself
  • ​Consistent $50-100k/m profit every month
And that’s without working harder or doing a complete overhaul of your entire business.


Clarity, control & the freedom you started your business for in the first place.


I’ve scaled 3 online businesses past 7 figures & sold one of them in 2019. 


I’ve helped over 1,000 online coaches unlock their next level including some of the biggest names in the industry like Brandon Carter, Dan Henry, Ravi Abuvala, Eli Wilde, Elliott Hulse, Justin Saunders, Victoria Kennedy & Casey Shipp…

The Plan is Simple

WEEK 1

Phase 1: Find it

You fill in one document before we speak. Current clients, past clients, and every job coming up that could carry a controls package.

Then we go through it together on a one-to-one in your first week and rank every opportunity: what it's worth, how likely it is to happen, and whether you could deliver it as you are today.

By day seven you have a number of what the controls work in your client base is actually worth and you know which conversations to have first.

WEEK 2 - 8

Phase 2: Learn it

Every contractor I work with is at a different stage technically. Some can't read a schematic. Some read them fine but have never built a panel. Some can build anything but can't produce a professional design pack.

We look at where you are now, identify the gaps, then build the training around them and the project opportunities we found in week one.

By the end of it you understand what delivering a project actually involves, which is where the confidence comes from to win it.

WEEK 8 - 12

Phase 3: Win it

Conversations, specifications, pricing, proposals.

With an existing client it's a diagnostic, not a pitch: what's failing, what nobody can control properly, what they've stopped complaining about and given up on.

On a pipeline job the plant is going in anyway. Controlled properly it saves the client money every year it runs, which is a return rather than a cost. You're not selling, you're showing him the return on investment.

Then we specify it, price it and write the proposal together. Under pricing is the most common way to ruin a controls job.

WEEK 12+

Phase 4: Deliver it

I support you through the delivery, and whatever you're not confident doing in-house yet I do at a reduced day rate — design, documentation, panel build, programming, testing, commissioning, handover. On your job, under your name.

  • Job one, I might do the specifying, design and commissioning.

  • Job two, just the commissioning.

  • Job three, you do it all and I check it over before it goes live.

REST OF THE YEAR

Phase 5: Scale it

The first project is always the most nerve-wracking. That one's now delivered: profitably, with a happy client.

Now we go back through your client base and your pipeline, find the next one, and do it again.

Every project you deliver you need me for less, until you're doing them without me.

That's the point of all of this!

// 02

May Boardroom Invitation

John Whiting · Last Updated March 1, 2026
John Whiting · Last Updated July 18, 2025
[10 Seats Available. Applications close 11:59pm Thursday, April 30, 2026]
Prices Increasing 25% on March 1, 2026. If selected, you'll lock in current pricing for life as long as you're an active member.

I'm personally selecting a handful of online coaches to hit consistent $50-100k/m profit in 2025

...and turn that profit into actual wealth in your bank account

Our goal is simple: To get you to consistent $50-100k/m take home profit without stress.
  • Peace of Mind Every Day
  • ​A business that runs itself
  • ​Consistent $50-100k/m profit every month
And that’s without working harder or doing a complete overhaul of your entire business.


Clarity, control & the freedom you started your business for in the first place.


I’ve scaled 3 online businesses past 7 figures & sold one of them in 2019. 


I’ve helped over 1,000 online coaches unlock their next level including some of the biggest names in the industry like Brandon Carter, Dan Henry, Ravi Abuvala, Eli Wilde, Elliott Hulse, Justin Saunders, Victoria Kennedy & Casey Shipp…

THE INVESTMENT

Designed to pay for itself within 90 days or less:

It's £1,500 to start, then £1,500/mo for 11 months. After that, month-to-month.

Or pay the year up front and get three months free (£13,500).

The only way you don't win your first project in 90 days is if the AI apocalypse happens earlier than expected, or if you completely ignore us.

But just in case one of those things happens - we offer a 90-day ‘love it or leave it’ period.

(I guess that would be irrelevant if the AI apocalypse happened... but I digress)

During your first 90 days, if we miss the mark, something's not right, or either of us isn’t feeling it, we'll just tear up the agreement and walk away as friends.

Plus, as a bonus I'm giving you one of my full project packs from a real, delivered £120k controls project which includes: Schematics, I/O lists, Points lists, Equipment schedules, The full drawing pack, Panel build progression photos, Every CAD file. This is the thing nobody hands over. Contractors guard it, which is why breaking into controls takes years of trial and error.

NEXT STEPS

It's a small group and I'm looking for the right people:

We kick things off the first week of [MONTH].

Applications close [DATE], and there are only five places. When they're gone, they're gone.

We all start together, so you're going through the first 90 days alongside four other contractors rather than on your own. You'll be getting to know each other on the weekly coaching calls, and sharing a beer at the in-person days.

So if you...

  • Run an established electrical, mechanical, heating or engineering business

  • Have clients you could pick up the phone to

  • Have jobs coming up that could carry a controls package

  • Have the capacity to take on a controls project in the next 90 days

  • Are friendly and coachable

  • Won't take offence when I tell you you're under pricing your services :)

For context the smallest controls project I've ever done was £16,875. Our goal is to help you land a project that will pay for the whole year within 90 days.

// 03

Watch this video...

Watch this video...

There's no salesman here, no discovery call and no pitch. Just an application process to make sure we're a good fit.

It'll take about 5 minutes...

It'll take about 5 minutes...

My recommendation: Find a quiet spot, without distractions, and answer all the questions in one go. Why? If you stop halfway, your answers will disappear and… well, nobody wants to start over.

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